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Lululemon names ex-Nike/Athleta CEO Maggie Gauger as chief product officer and Joseph Godsey as COO; brand and supply-chain chiefs to depart

What happened

Lululemon named former Athleta CEO and Nike veteran Maggie Gauger as chief product officer, starting October 26, and appointed Joseph Godsey as chief operating officer, Reuters reported October 7. Two senior executives are leaving: chief brand officer Nikki Neuburger and chief supply chain officer Ted Dagnese depart November 6, with CFO Meghan Frank overseeing global brand and technology on an interim basis. The moves are the first major leadership overhaul under new CEO Heidi O'Neill, who called them 'an important first step in reinvigorating our enduring connection with guests.'

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Who’s affected

  • LULU (Lululemon) — direct: product-led turnaround under new CEO; leadership overhaul is the first visible reset move
  • GPS (Gap) — read-through: loses Athleta CEO Maggie Gauger after just over a year; Athleta same-store sales fell 11% last reported quarter
  • NKE (Nike) — peripheral: both incoming LULU leaders are Nike veterans, underscoring talent outflow amid Nike's own struggles
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Smart Money Hub · build Oct 9, 2026, 2:02 PM EDT