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Heads-up: Nike reports fiscal Q1 after Oct 1 close (call 5:00 PM ET) — consensus ~$0.44 EPS on ~$11.3B revenue

What happened

Nike reported fiscal Q1 2027 after the close Thursday Oct 1 (call 5:00 PM ET). Consensus: ~$0.44 EPS on ~$11.3B revenue (23 analysts; ranges $0.38-0.50 and $11.09-11.55B), roughly -10%/-3% y/y. Nike's own guide was cautious: revenue down low-to-mid single digits, gross margin 'slightly positive.' What mattered beyond beat/miss: whether gross margin inflects up after seven straight y/y declines (tariff costs the wildcard), Greater China (fell 12% reported last quarter), Nike Direct vs wholesale momentum, and any FY guide revision. Sentiment split: BofA at Underperform/$30 and Piper Sandler cutting to $38 vs Jefferies at Buy/$75 expecting a beat ($0.48/$11.5B).

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Who’s affected

  • Nike (NKE) directly; consumer-discretionary and retail/apparel peers on the read-through.
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Smart Money Hub · build Oct 9, 2026, 2:02 PM EDT