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Nike (NKE) news that moved the stock

Every market-moving story on Nike (NKE) we've covered, newest first: what happened and where it came from. 4 so far.

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Tuesday, October 6

▼ Negative NKELULUFLDECKXLY 2:57 PM ET Listen · Pro

Berenberg downgrades Nike to Sell, cuts price target to $27.50 from $49

What happened

Berenberg analysts downgraded Nike to Sell from Hold on Tuesday and slashed their price target to $27.50 from $49 — one of the most bearish calls on the Street. The move follows last week's weak guidance, which had already drawn target cuts to $36 from Baird and Stifel. Nike shares, down 47% year-to-date through Monday, edged up about 1% to $34.33 Tuesday, but the downgrade keeps the stock firmly under pressure.

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Who’s affected & sources

Who’s affected

  • Nike (NKE) — Dow component; Sell rating with a deep target cut adds selling pressure even as shares bounced ~1% Tuesday to $34.33
  • Athletic/apparel retail — read-through for Adidas, Lululemon (LULU), Foot Locker (FL), Deckers (DECK) on demand and inventory health
  • Consumer discretionary (XLY) — Nike is a bellwether for discretionary spending into the holiday quarter

Thursday, October 1

⏱ Heads-up ◆ Mixed NKE 8:34 PM ET Listen · Pro

Heads-up: Nike reports fiscal Q1 after Oct 1 close (call 5:00 PM ET) — consensus ~$0.44 EPS on ~$11.3B revenue

What happened

Nike reported fiscal Q1 2027 after the close Thursday Oct 1 (call 5:00 PM ET). Consensus: ~$0.44 EPS on ~$11.3B revenue (23 analysts; ranges $0.38-0.50 and $11.09-11.55B), roughly -10%/-3% y/y. Nike's own guide was cautious: revenue down low-to-mid single digits, gross margin 'slightly positive.' What mattered beyond beat/miss: whether gross margin inflects up after seven straight y/y declines (tariff costs the wildcard), Greater China (fell 12% reported last quarter), Nike Direct vs wholesale momentum, and any FY guide revision. Sentiment split: BofA at Underperform/$30 and Piper Sandler cutting to $38 vs Jefferies at Buy/$75 expecting a beat ($0.48/$11.5B).

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Who’s affected & sources

Who’s affected

  • Nike (NKE) directly; consumer-discretionary and retail/apparel peers on the read-through.

Friday, October 2

Friday Wall Street calls: KeyBanc upgrades Airbnb to Overweight ($191 PT); RBC downgrades Northrop Grumman; Baird and Stifel cut Nike targets to $36

What happened

A broad wave of analyst rating changes hit Friday. KeyBanc Capital Markets upgraded Airbnb from sector weight to overweight with a $191 price target, citing product momentum; ABNB rose 1%+ on the news. RBC downgraded Northrop Grumman from overweight to sector weight and cut its price target, flagging a more cautious defense backdrop — a notable bearish call in an otherwise upbeat Friday ratings session. On Nike, Baird cut its rating to neutral (target $36) and Stifel lowered its target to $36 while keeping hold, both following the FQ1 revenue miss ($11.21B vs $11.32B est) and the full-year guidance reset to $1.15-$1.35 EPS vs ~$1.66 consensus; Bernstein kept an outperform on Nike post-earnings. Rothschild & Co Redburn upgraded Abbott Laboratories to buy on improved medtech visibility.

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Who’s affected & sources

Who’s affected

  • Airbnb (ABNB) — upgraded to Overweight by KeyBanc with a $191 target, cited product momentum; positive for travel/platform stocks. Northrop Grumman (NOC) — cut to sector weight by RBC on a more cautious defense backdrop; negative read-through for defense primes. Nike (NKE) — Baird cut to neutral and Stifel maintained hold, both with $36 targets, after the FQ1 miss and FY2027 guidance cut to $1.15-$1.35 EPS
  • BTIG also trimmed its target $55 to $50 while keeping buy. Positive counterpoint: Bernstein reiterated Nike at outperform after the earnings release.

Thursday, October 1

▼ Negative NKE 7:50 PM ET Listen · Pro

Nike FQ1 FY2027: revenue $11.21B misses; full-year guidance cut to high-single-digit revenue decline and $1.15-$1.35 EPS vs $1.67 est; stock -6% after hours

What happened

Nike reported fiscal Q1 2027 results after Thursday's close: adjusted EPS of $0.48, a modest beat versus the $0.44 consensus, but revenue of $11.21 billion came in below the ~$11.33 billion estimate and fell 4% year over year (Nike brand revenue -4% in constant currency, North America a bright spot while China and EMEA sagged; Converse revenue tumbled 28% to $263M). The bigger news was the outlook: Nike expects full-year revenue to decline by high-single digits — a steeper drop than the low-single-digit decline analysts had predicted — and guided FY2027 adjusted EPS to $1.15-$1.35 versus the $1.67 Street estimate, implying shrinking EPS. The stock fell more than 4% in regular trading Thursday and was down about 6% in extended trading after the report.

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Who’s affected & sources

Who’s affected

  • Nike (NKE): revenue miss, big guidance cut, down ~6% after hours; consumer discretionary/apparel peers (e.g., footwear and athleisure makers) may see sympathy pressure; retail broadly — weak Nike orders signal softer discretionary demand.

Showing 1–4 of 4.

News summaries for information only, not investment advice. Each item links to its sources. Audio summaries are read by an AI voice.

Smart Money Hub · build Oct 9, 2026, 2:02 PM EDT