Netflix co-CEO Ted Sarandos warns of slowing growth at Bloomberg Screentime, downplays Warner Bros. Discovery bid regret and YouTube creator deals
What happened
Netflix co-CEO Ted Sarandos, speaking at Bloomberg's Screentime conference in Los Angeles (last week), said the streaming giant is not growing as fast as he wants, though he later clarified the business is healthy and growing fine. Sarandos disclosed that Netflix spends about 5% of its ~$20 billion annual content budget on live programming, which drives roughly 1% of viewership but generates plenty of signups and helps reduce churn. He also brushed off any regret over Netflix's brief winning bid for Warner Bros. Discovery and downplayed the company's YouTube creator deals as a strategy shift.
Why it matters & what’s next are part of Pro, along with the audio summary.
Start your free 14-day trialWho’s affected
- Netflix (NFLX) — co-CEO commentary on growth trajectory, live-programming ROI economics, and M&A stance is directly price-relevant; streaming competitors (Disney, Warner Bros. Discovery, YouTube/Alphabet) — Sarandos's dismissal of WBD-bid regret and comments on YouTube creator economics inform the competitive landscape.
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