UBS raises Meta (META) price target to $884 from $715 on AI-driven revenue streams (Oct 14)
What happened
UBS raised its price target on Meta Platforms to $884 from $715 — a roughly 24% increase — while maintaining a Neutral rating, as part of a broader round of target updates across ad and AI-exposed names. UBS cited opportunities to develop additional AI-driven revenue streams, including the rollout of Business Agents and increasing use of Muse supporting monetization across WhatsApp and Messenger, alongside potential gains in search advertising share. Its advertising checks also pointed to strong incremental contributions from AI-driven automation and recommendations so far this year. META shares slipped 0.6% in premarket trading Wednesday despite the higher target, in a broadly lower market after the hot CPI report.
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Who’s affected
- Meta (META): direct — UBS raised its price target ~24% to $884 from $715, kept Neutral; cited Business Agents rollout, Muse monetization across WhatsApp and Messenger, potential search-ad share gains, and AI-driven ad automation/recommendations.
- Alphabet (GOOGL): peer — UBS nudged its Alphabet target only to $380 from $379 (Neutral), underscoring that the Meta call, not the Alphabet one, carries the AI-monetization optimism.
- Snap (SNAP), Trade Desk (TTD): also got UBS target changes (Snap $5.70 to $7; TTD $16 to $15) in the same note, with ad-budget shifts toward Amazon flagged as a headwind for Trade Desk.
Sources