Intuit to acquire AI-native revenue management platform Sequence to bolster mid-market offerings (Oct 15)
What happened
Intuit announced it has signed an agreement to acquire Sequence, a Series A revenue management company whose AI-native platform automates the end-to-end quote-to-revenue process — contract configuration, pricing, billing, invoicing, collections, and revenue recognition. The acquisition extends Intuit's financial system of intelligence and strengthens its mid-market offerings, including Intuit Enterprise Suite and QuickBooks Online Advanced, and opens new industries such as B2B software and professional services. Financial terms were not disclosed, and no expected closing date was announced.
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Start your free 14-day trialWho’s affected
- Intuit (INTU): adds AI-native quote-to-revenue automation to Enterprise Suite and QuickBooks Online Advanced, strengthening the mid-market push; terms undisclosed, so no immediate financial read-through.
- ERP incumbents (SAP, Oracle/NetSuite, Workday): Sequence gives Intuit a modern alternative to legacy ERPs for B2B software and professional services firms with consumption-based billing.
- Billing/revenue-management peers: validates the AI-native billing category; could pressure standalone vendors.
Sources