Apple cuts iPhone 18 Pro component orders on soft demand, Nikkei Asia reports; AAPL -2% premarket
What happened
Apple has told some suppliers to cut production of components for its newly launched iPhone 18 Pro and iPhone 18 Pro Max, Nikkei Asia reported Friday, citing multiple people familiar with the matter. October component orders are down at least 15% from what was originally requested (15-20% range per later coverage), with Apple having grown more conservative on shipments since early September. Soaring memory chip costs and price increases have dampened consumer demand. Apple did not respond to requests for comment; Reuters said it could not immediately verify the report.
Why it matters & what’s next are part of Pro, along with the audio summary.
Start your free 14-day trialWho’s affected
- Apple (AAPL): direct — iPhone is its largest revenue line; demand signal for flagship cycle
- iPhone component suppliers: direct — utilization shock for phone-part makers on short lead times
- Memory-chip suppliers (Micron, SK Hynix, Samsung): indirect — consumer-device softness could offset server-grade memory demand