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RBC reaffirms Intuit Outperform with $385 price target (37% upside) on Friday

What happened

Royal Bank of Canada reaffirmed its Outperform rating on Intuit (INTU) with a $385 price target in a research note issued Friday, October 2, per Benzinga as reported by MarketBeat. The price target implies roughly 37% upside from the stock's Friday trading level near $280 (mid-day trading at $280.20, down $2.58). The reaffirmation maintains RBC's bullish stance on the software maker.

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Who’s affected

  • Intuit (INTU) directly; read-through to enterprise software/SaaS sentiment given the ongoing debate over AI disruption of software pricing power.
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Smart Money Hub · build Oct 9, 2026, 2:02 PM EDT