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Barron's: Dell execs sold ~$32M in stock this month as AI rally accelerated (CFO $13.5M on Sep 17, GC $2.3M, CHRO $13.1M, CMO $2.8M)

What happened

Barron's reported that four top Dell executives sold roughly $31.7 million in Dell stock during September 2026. CFO David Kennedy unloaded 23,896 shares for ~$13.5 million on Sept. 17 at $584.73–$586.08 per share; General Counsel Richard Rothberg sold 4,000 shares for $2.3 million the same day at $583.36 each. Earlier, on Sept. 4, CHRO Jennifer Saavedra sold 25,251 shares at $520 each (~$13.1M) and CMO Geraldine Tunnell sold 5,436 shares at $523.52 each (~$2.8M). The sales represent less than 1% of Dell's more than 315 million shares outstanding. Dell declined to comment to Barron's.

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Who’s affected

  • DELL directly (profit-taking supply from executives; ~2% pullback). AI-infrastructure peers indirectly via sentiment about whether insiders see AI valuations as stretched.
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Smart Money Hub · build Oct 9, 2026, 2:02 PM EDT