Salesforce agrees to acquire Braze for $5.66B cash at 58% premium
What happened
Salesforce signed a definitive agreement Tuesday to acquire Braze, the real-time customer-engagement platform, for $47.50 per share in cash — about $5.66 billion including debt, a ~58% premium to Braze's $30.04 Monday close. The all-cash deal will be funded from Salesforce's own cash and is expected to close in Salesforce's fiscal 2028, subject to regulatory and shareholder approval. Salesforce said it expects no change to its fiscal 2027 outlook, but that Braze will boost growth while diluting near-term profitability, citing 'significant operational efficiencies.' Braze shares soared 51.7% to $45.57 on ~1,800% of average volume; Salesforce closed essentially flat at $242.44.
Why it matters & what’s next are part of Pro, along with the audio summary.
Start your free 14-day trialWho’s affected
- BRZE (sharply positive: 58% premium locks in value; now within 4% of the $47.50 offer)
- CRM (neutral: flat at $242.44; market watching near-term dilution and whether growth reaccelerates)
- ADBE (positive sympathy: +3% on the competitive read, as Braze is pitched against Adobe's marketing suite)
- KVYO and other marketing-tech names (positive sympathy: +11.9% on deal-premium read-through)